Food labelling: the effect of ecolabels and green claims on consumers’ willingness to buy

Troiani, Francesca (A.A. 2022/2023) Food labelling: the effect of ecolabels and green claims on consumers’ willingness to buy. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 82. [Master's Degree Thesis]

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Abstract/Index

Relevance of the topic. Food industry. Ecolabels: concept and objectives. Ecolabels as a green marketing tool. Green claims. Gap and research question. Conceptual framework. Main effect: the positive effect that an ecolabel has on consumers’ purchase intention. The moderating role of green claims type: attribute-based versus benefit-based claims. Conceptual model. Experimental study. Methodology. Experimental study.

References

Bibliografia: pp. 48-53. Sitografia: p. 54.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Buonomo, Antonella
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jun 2024 12:09
Last Modified: 11 Jun 2024 12:09
URI: https://tesi.luiss.it/id/eprint/38882

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