Product and value innovation in the mass market of an emerging country: Perfetti Van Melle in India

Offeddu, Mariangela (A.A. 2007/2008) Product and value innovation in the mass market of an emerging country: Perfetti Van Melle in India. Tesi di Laurea in Strategic management, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 149. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Introduction to the concept of innovation. People innovation and value innovation. Asia-Pacific and Indian market: analysis of the sugar confectionery industry. The confectionery industry in the Asia-Pacific area and in India: five forces analysis. Focus on the Indian market. Perfetti Van Melle case study. Perfetti Van Melle: a successfull Italian multinational company. How blue is Perfetti Van Melle?

References

Bibliografia: pp. 144-149.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (84/S)
Chair: Strategic management
Thesis Supervisor: Boccardelli, Paolo
Thesis Co-Supervisor: Palma, Andrea
Academic Year: 2007/2008
Session: Autumn
Deposited by: Massimo Marini
Date Deposited: 09 May 2011 12:41
Last Modified: 19 May 2015 22:43
URI: https://tesi.luiss.it/id/eprint/3894

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