Product and value innovation in the mass market of an emerging country: Perfetti Van Melle in India
Offeddu, Mariangela (A.A. 2007/2008) Product and value innovation in the mass market of an emerging country: Perfetti Van Melle in India. Tesi di Laurea in Strategic management, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 149. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction to the concept of innovation. People innovation and value innovation. Asia-Pacific and Indian market: analysis of the sugar confectionery industry. The confectionery industry in the Asia-Pacific area and in India: five forces analysis. Focus on the Indian market. Perfetti Van Melle case study. Perfetti Van Melle: a successfull Italian multinational company. How blue is Perfetti Van Melle?
References
Bibliografia: pp. 144-149.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Strategic management |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Palma, Andrea |
| Academic Year: | 2007/2008 |
| Session: | Autumn |
| Deposited by: | Users 485 not found. |
| Date Deposited: | 09 May 2011 12:41 |
| Last Modified: | 19 May 2015 22:43 |
| URI: | https://tesi.luiss.it/id/eprint/3894 |
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