Can football improve a tarnished reputation? Investigating the potential for international football tournament organization to enhance the perceived image of an authoritarian state in Europe
Mazzini, Giulio (A.A. 2022/2023) Can football improve a tarnished reputation? Investigating the potential for international football tournament organization to enhance the perceived image of an authoritarian state in Europe. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 82. [Master's Degree Thesis]
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Abstract/Index
Literature review. The FIFA World Cup. Football & Europe, a special relationship. The buildup to a global stage. A shift in football’s economic center of gravity. The backlash. Nation branding & soft power. Soft disempowerment & sportswashing. The research. Aim of the study & research questions. The experiment. The scales. Results. Discussion.
References
Bibliografia: pp. 55-57. Sitografia: pp. 58-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 15:57 |
| Last Modified: | 20 Jun 2024 15:57 |
| URI: | https://tesi.luiss.it/id/eprint/39006 |
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