Unlocking the power of unfamiliar music in advertising: a neuromarketing study
Mogetta Ruiz, Liliana (A.A. 2022/2023) Unlocking the power of unfamiliar music in advertising: a neuromarketing study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]
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Abstract/Index
The impact of music on human minds. The power of music in advertising. Striking the right chord: the research question. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Results of the experiment.
References
Bibliografia: pp. 45-50.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 16:01 |
| Last Modified: | 20 Jun 2024 16:01 |
| URI: | https://tesi.luiss.it/id/eprint/39007 |
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