The effectiveness of using cartoon spokescharacters on restaurant menus as nudges to promote healthier food choices among children: a qualitative analysis
Petrella, Federica (A.A. 2022/2023) The effectiveness of using cartoon spokescharacters on restaurant menus as nudges to promote healthier food choices among children: a qualitative analysis. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 152. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Literature review. The role of created spokescharacters in the marketing & advertising service sector. Overview of the concept of nudging & cognitive biases. Use of cartoonized spokespersons as a nudging strategy in food marketing for children. Ethical issues in research on children. The study. Narrative-based theoretical framework, research design, and approach. Participants’ selection: the lens model of judgments. Data collection method: qualitative research through ZMET method. Data analysis method: content analysis through coding.
References
Bibliografia: pp. 147-151.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 16:08 |
| Last Modified: | 20 Jun 2024 16:08 |
| URI: | https://tesi.luiss.it/id/eprint/39008 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
