Manarini, Giulia (A.A. 2022/2023) UGC vs. FGC: the influence of credibility on attitude toward content truthfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

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Abstract/Index

Relevance. The spread of social media and its impact on daily life. Online content. Online content regarding fashion industry. Theoretical background. User-generated content and firm-generated content. Attitude toward truthfulness literature review. UGC vs. FGC in assessing credibility. The relationship between credibility and attitude toward truthfulness. Conceptual framework. Exèerimental research. Methodological approach. Experimental results.

References

Bibliografia: pp. 48-50.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing plan & markstrat simulation
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	De Angelis, Matteo
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	20 Jun 2024 16:38
Last Modified:	20 Jun 2024 16:38
URI:	https://tesi.luiss.it/id/eprint/39014

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