Check your place: an analysis of the effects of social media verification on influencer marketing
Sepe, Carlo Armando (A.A. 2022/2023) Check your place: an analysis of the effects of social media verification on influencer marketing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]
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Abstract/Index
Literature review. Influencer marketing effectiveness. Engagement in influencer marketing. The role of the blue checkmark. The role of congruence and followers. Methodology and procedure. Pretest. Main study.
References
Bibliografia: pp. 35-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 16:47 |
| Last Modified: | 20 Jun 2024 16:47 |
| URI: | https://tesi.luiss.it/id/eprint/39016 |
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