How to promote healthy eating among children? The role of endorsers on expected palatability and parents’ willingness to buy vegetable food for their kids
Samorè, Matilde (A.A. 2022/2023) How to promote healthy eating among children? The role of endorsers on expected palatability and parents’ willingness to buy vegetable food for their kids. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]
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Abstract/Index
Literature review and research gap. Purpose of the study and research question. Methodology. Hypothesis and conceptual framework. Research design and results. Pre-test. Main study.
References
Bibliografia: pp. 39-53.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Consumer behavior |
Thesis Supervisor: | Romani, Simona |
Thesis Co-Supervisor: | Lefkeli, Deniz |
Academic Year: | 2022/2023 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 27 Jun 2024 08:52 |
Last Modified: | 27 Jun 2024 08:52 |
URI: | https://tesi.luiss.it/id/eprint/39119 |
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