How to promote healthy eating among children? The role of endorsers on expected palatability and parents’ willingness to buy vegetable food for their kids

Samorè, Matilde (A.A. 2022/2023) How to promote healthy eating among children? The role of endorsers on expected palatability and parents’ willingness to buy vegetable food for their kids. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 74. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (4MB) | Preview

Abstract/Index

Literature review and research gap. Purpose of the study and research question. Methodology. Hypothesis and conceptual framework. Research design and results. Pre-test. Main study.

References

Bibliografia: pp. 39-53.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Lefkeli, Deniz
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 27 Jun 2024 08:52
Last Modified: 27 Jun 2024 08:52
URI: https://tesi.luiss.it/id/eprint/39119

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item