Chatbots’ anthropomorphism and its outcomes on trust and purchase intention: an experimental analysis of the uncanny valley effect and its mitigations in an e-commerce context
Mei, Elisabetta (A.A. 2022/2023) Chatbots’ anthropomorphism and its outcomes on trust and purchase intention: an experimental analysis of the uncanny valley effect and its mitigations in an e-commerce context. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 107. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (3MB) | Request a copy |
Abstract/Index
Literature review. Gaps in the literature. Scope of the research & research questions. Conceptual framework. Conceptual model. Experimental research. Methodology and data collection. Pretest validation. Main study.
References
Bibliografia: pp. 59-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Jun 2024 09:18 |
| Last Modified: | 27 Jun 2024 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/39123 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
