Purchase intention of fairtrade coffee at the point of sale an experimental study on processing fluency and customer reflexivity
Pagliarulo, Cristina (A.A. 2022/2023) Purchase intention of fairtrade coffee at the point of sale an experimental study on processing fluency and customer reflexivity. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Cinzia Calluso, pp. 47. [Master's Degree Thesis]
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Abstract/Index
Literature review. Fair trade and fairtrade. The ethical consumer and the retail space. Processing fluency. Customer reflexivity. Hypotheses development. Methods. Results and discussion.
References
Bibliografia: pp. 24-31.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizational design |
| Thesis Supervisor: | Calluso, Cinzia |
| Thesis Co-Supervisor: | Nasta, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Jul 2024 09:33 |
| Last Modified: | 01 Jul 2024 09:33 |
| URI: | https://tesi.luiss.it/id/eprint/39160 |
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