Leveraging virtual reality in marketing: assessing its role in aligning consumers’ ethical attitudes with purchasing behaviors in the fair-trade coffee industry
Maglitto, Federica (A.A. 2022/2023) Leveraging virtual reality in marketing: assessing its role in aligning consumers’ ethical attitudes with purchasing behaviors in the fair-trade coffee industry. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Cinzia Calluso, pp. 162. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
General background. Problem and research gap. Research question and purpose of the study. VAriables considered for the study and intended contributions. Literature review. Coffee market. Virtual reality. Methodology. Research method and hypothesis description. Survey and sample description.
References
Bibliografia: pp. 99-115.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizational design |
| Thesis Supervisor: | Calluso, Cinzia |
| Thesis Co-Supervisor: | Nasta, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Jul 2024 10:26 |
| Last Modified: | 01 Jul 2024 10:26 |
| URI: | https://tesi.luiss.it/id/eprint/39166 |
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