How a SME can thrive in the absolute luxury market: the case of Hettabretz
Giorgi, Edoardo (A.A. 2022/2023) How a SME can thrive in the absolute luxury market: the case of Hettabretz. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 70. [Master's Degree Thesis]
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Abstract/Index
The DNA of Hettabretz. Hettabretz as a player in the “absolute lux/contemporary style” sector. Market analysis. Customer personas. Luxury conglomerates. Third party manufacturing. History of Hettabretz (1960-2019). 1960s–the founding years. 1970s–development & growth. 1980s–golden age & maturity. 1990s–market change, first crisis. 2000s–threat of conglomerate. 2010s–second crisis & Ricci relationship. 2019-bankruptcy and restructuring. The future of Hettabretz. PESTEL analysis. Strategic plan 2023-2025. Testing the strategic plan scientifically: an online experiment.
References
Bibliografia: pp. 67-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Sep 2024 15:53 |
| Last Modified: | 03 Sep 2024 15:53 |
| URI: | https://tesi.luiss.it/id/eprint/39511 |
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