From local roots to global runways: a deep dive into the internationalisation dynamics of Italian emerging fashion brands in the affordable luxury sector

Bernardi, Annachiara (A.A. 2022/2023) From local roots to global runways: a deep dive into the internationalisation dynamics of Italian emerging fashion brands in the affordable luxury sector. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 142. [Master's Degree Thesis]

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Abstract/Index

Literature review. The evolving lanscape of luxury and fashion. Emerging brands' birth in the Italian luxury fashion market. Born global theory and speed of internationalization. SMEs internationalization in the luxury fashion industry. Methodology & methods. Results. Woo. Valentina Poltronieri. Tenné. Zerobarracento. Fashion sustainability expert: Vanessa Cinquemani.

References

Bibliografia: pp. 116-125. Sitografia: p. 126.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International business
Thesis Supervisor: Jell-Ojobor, Maria
Thesis Co-Supervisor: Majocchi, Antonio
Academic Year: 2022/2023
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 09 Sep 2024 10:39
Last Modified: 09 Sep 2024 10:39
URI: https://tesi.luiss.it/id/eprint/39514

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