From local roots to global runways: a deep dive into the internationalisation dynamics of Italian emerging fashion brands in the affordable luxury sector
Bernardi, Annachiara (A.A. 2022/2023) From local roots to global runways: a deep dive into the internationalisation dynamics of Italian emerging fashion brands in the affordable luxury sector. Tesi di Laurea in International business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 142. [Master's Degree Thesis]
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Abstract/Index
Literature review. The evolving lanscape of luxury and fashion. Emerging brands' birth in the Italian luxury fashion market. Born global theory and speed of internationalization. SMEs internationalization in the luxury fashion industry. Methodology & methods. Results. Woo. Valentina Poltronieri. Tenné. Zerobarracento. Fashion sustainability expert: Vanessa Cinquemani.
References
Bibliografia: pp. 116-125. Sitografia: p. 126.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | International business |
Thesis Supervisor: | Jell-Ojobor, Maria |
Thesis Co-Supervisor: | Majocchi, Antonio |
Academic Year: | 2022/2023 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 09 Sep 2024 10:39 |
Last Modified: | 09 Sep 2024 10:39 |
URI: | https://tesi.luiss.it/id/eprint/39514 |
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