The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions
Ranieri, Giancarlo (A.A. 2022/2023) The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 50. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background. The relevance of corporate social responsibility. Consumers’ environmental concern and conscientiousness. Negative effects of greenwashing on consumers’ reaction: positive and negative word-of-mouth. Hypothesis development. Methodology. Procedure and questionnaire. Sample. Results.
References
Bibliografia: pp. 43-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Sep 2024 07:06 |
| Last Modified: | 10 Sep 2024 07:06 |
| URI: | https://tesi.luiss.it/id/eprint/39536 |
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