The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions

Ranieri, Giancarlo (A.A. 2022/2023) The business opportunity of blockchain-based systems to prevent greenwashing: exploring the role of perceived corporate social responsibility on stakeholders' reactions. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 50. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical background. The relevance of corporate social responsibility. Consumers’ environmental concern and conscientiousness. Negative effects of greenwashing on consumers’ reaction: positive and negative word-of-mouth. Hypothesis development. Methodology. Procedure and questionnaire. Sample. Results.

References

Bibliografia: pp. 43-50.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Competitive strategy
Thesis Supervisor: Sestino, Andrea
Academic Year: 2022/2023
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Sep 2024 07:06
Last Modified: 10 Sep 2024 07:06
URI: https://tesi.luiss.it/id/eprint/39536

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