Harper's Bazaar Italia: a case study on how paper magazines survive in the digital era

Micheli, Martina (A.A. 2022/2023) Harper's Bazaar Italia: a case study on how paper magazines survive in the digital era. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 33. [Bachelor's Degree Thesis]

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Abstract/Index

The market for fashion magazines. History and recent developments. Business model: the plurality of magazines systems. The international market. The Italian market. The launch of Harper’s Bazaar Italia. The business proposal: interviewing Daria Veledeeva, editor-in-chief. Positioning strategy: the retrofitting of the product for the Italian market. The launch: interviewing Danilo Panella, marketing director. Initial evidence of success. SWOT analysis. VRIO analysis. Future outlook.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2022/2023
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 10 Sep 2024 15:55
Last Modified: 10 Sep 2024 15:55
URI: https://tesi.luiss.it/id/eprint/39578

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