Harper's Bazaar Italia: a case study on how paper magazines survive in the digital era
Micheli, Martina (A.A. 2022/2023) Harper's Bazaar Italia: a case study on how paper magazines survive in the digital era. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 33. [Bachelor's Degree Thesis]
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Abstract/Index
The market for fashion magazines. History and recent developments. Business model: the plurality of magazines systems. The international market. The Italian market. The launch of Harper’s Bazaar Italia. The business proposal: interviewing Daria Veledeeva, editor-in-chief. Positioning strategy: the retrofitting of the product for the Italian market. The launch: interviewing Danilo Panella, marketing director. Initial evidence of success. SWOT analysis. VRIO analysis. Future outlook.
Thesis Type: | Bachelor's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
Chair: | Marketing |
Thesis Supervisor: | Devetag, Maria Giovanna |
Academic Year: | 2022/2023 |
Session: | Extraordinary |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 10 Sep 2024 15:55 |
Last Modified: | 10 Sep 2024 15:55 |
URI: | https://tesi.luiss.it/id/eprint/39578 |
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