Introducing impact values: a novel concept in cooperative game theory with application in marketing channel attribution

El Arrag, Chakir (A.A. 2023/2024) Introducing impact values: a novel concept in cooperative game theory with application in marketing channel attribution. Tesi di Laurea in Gambling: probability and decision, Luiss Guido Carli, relatore Hlafo Alfie Mimun, pp. 48. [Bachelor's Degree Thesis]

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Abstract/Index

Literature review. Methodology. Shapley value. Impact values. Impact Matrix. Partially defined cooperative games. Data and experimentation. Discussion. Impact matrix.

References

Bibliografia: pp. 39-40.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair: Gambling: probability and decision
Thesis Supervisor: Mimun, Hlafo Alfie
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Oct 2024 14:21
Last Modified: 16 Oct 2024 14:21
URI: https://tesi.luiss.it/id/eprint/40050

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