Introducing impact values: a novel concept in cooperative game theory with application in marketing channel attribution
El Arrag, Chakir (A.A. 2023/2024) Introducing impact values: a novel concept in cooperative game theory with application in marketing channel attribution. Tesi di Laurea in Gambling: probability and decision, Luiss Guido Carli, relatore Hlafo Alfie Mimun, pp. 48. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Methodology. Shapley value. Impact values. Impact Matrix. Partially defined cooperative games. Data and experimentation. Discussion. Impact matrix.
References
Bibliografia: pp. 39-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Gambling: probability and decision |
| Thesis Supervisor: | Mimun, Hlafo Alfie |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Oct 2024 14:21 |
| Last Modified: | 16 Oct 2024 14:21 |
| URI: | https://tesi.luiss.it/id/eprint/40050 |
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