Purificato, Daniela (A.A. 2023/2024) Geo-Boost: unleashing sales promotions impact through geomarketing potential for altered consumer buying behavior–Pampers case study. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 76. [Master's Degree Thesis]

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Abstract/Index

Pampers: innovating parenthood, one diaper at a time. Practical relevance of promotions. Embracing innovation and strategic promotion for market leadership. Literature review. Concept of promotion. Definition of sales promotion. Sales promotions affecting consumer purchase intention. Impact of geomarketing. Gap in the literature and research questions. Research methodology. Research design. Concept testing methodology: first questionnaire. Main research study: second questionnaire.

References

Bibliografia: pp. 56-61. Sitografia: p. 62.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing metrics
Thesis Supervisor:	Costabile, Michele
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	17 Dec 2024 11:41
Last Modified:	17 Dec 2024 11:41
URI:	https://tesi.luiss.it/id/eprint/40658

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