Mauriello, Marika (A.A. 2023/2024) Exploring the intention to use AI-powered daily-used products amongst generations: the mediating role of perceived usefulness. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 111. [Master's Degree Thesis]

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Abstract/Index

Internet of things (IoT). Artificial intelligence (AI). Consumer choice and autonomy. Generations. Technology acceptance model (TAM). Literature review and hypothesis development. Research gap and research question. The role of autonomy and its impact on the intention to use AI-powered products. Degree of autonomy and perceived usefulness. Perceived usefulness of AI-powered daily-used products and intention to use. The moderating role of generations: Gen X vs. Millennials and Gen Z. Experimental research. Methodological approach. Experimental results.

References

Bibliografia: pp. 85-94. Sitografia: pp. 95-96.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	17 Dec 2024 13:22
Last Modified:	17 Dec 2024 13:22
URI:	https://tesi.luiss.it/id/eprint/40662

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