Xerra, Elena (A.A. 2023/2024) Virtual blockchain vs. physical non-blockchain luxury products: empirical analysis on their impact on perceived sustainability and the moderating role of status consumption trait. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Master's Degree Thesis]

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Abstract/Index

Phenomenon, managerial relevance and problem. Virtual luxury, sustainability and the status consumption phenomenon. Luxury and sustainability: incompatible or trait d'union? The phenomenon of virtual luxury goods in the metaverse and the integration with sustainability. The phenomenon of NFTs, blockchain and consequent traceability of luxury goods. A focus on Gen Z and Millennials consumer behavior: the interest for new technology, sustainability awareness and luxury preferences. Theoretical background. Literature review. Conceptual framework and hypotheses development. Experimental research. Methodological approach. Methodology and study. Participants and sampling procedure. Data collection and questionnaire composition.

References

Bibliografia: pp. 51-55.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Neuromarketing
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	De Angelis, Matteo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	17 Dec 2024 13:41
Last Modified:	17 Dec 2024 13:41
URI:	https://tesi.luiss.it/id/eprint/40664

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