Trust on trial: how cancel culture shapes consumer decisions in the social media era
Nardi, Federica (A.A. 2023/2024) Trust on trial: how cancel culture shapes consumer decisions in the social media era. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 77. [Master's Degree Thesis]
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Abstract/Index
Influencers. The rise of social media. Defining social media influencers. Celebrity endorsment and influencer marketing. And the costumers? Consumer trust and purchase intention. Cancel clulture. Defining cancel culture. The various manifestations of cancel culture. The curating process of cancel culture and influencers responses. Crisis communication and social media. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach.
References
Bibliografia: pp. 68-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Fazio, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2024 14:05 |
| Last Modified: | 17 Dec 2024 14:05 |
| URI: | https://tesi.luiss.it/id/eprint/40666 |
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