Artificial intelligence, marketing, and data privacy management: the mediating role of perceived intimacy on brand reputation
Ferrara, Lorenzo (A.A. 2023/2024) Artificial intelligence, marketing, and data privacy management: the mediating role of perceived intimacy on brand reputation. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 29. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Experimental results. Discussions.
References
Bibliografia: pp. 19-23.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2024 08:35 |
| Last Modified: | 19 Dec 2024 08:35 |
| URI: | https://tesi.luiss.it/id/eprint/40689 |
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