La Marra, Anna Maria (A.A. 2023/2024) Luxury branding across cultures: a comparative analysis of luxury marketing strategies in different global markets. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 109. [Master's Degree Thesis]

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Abstract/Index

Culture, luxury and branding: navigating global markets. Definition of culture. Diverse values. Diverse religions. Definition of luxury. Culture branding. Localization vs globalization. Cultural sensitivity. Case studies. Exploring cultural nuances: a deep dive into luxury branding strategies avross global markets. Overview of luxury branding across cultures. Theoretical frameworks in luxury branding. Review of relevant literature. Identifies research gaps, literature gap, research question and hypotheses. Research contribution. The effect of culture on consumer behavior. Quantitative method. Data analysis. Results.

References

Bibliografia e sitografia: pp. 76-80.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Tedeschi, Piermario
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	19 Dec 2024 08:59
Last Modified:	19 Dec 2024 08:59
URI:	https://tesi.luiss.it/id/eprint/40691

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