Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app
De Gaspari, Riccardo Oreste (A.A. 2023/2024) Digitalizing consumers' decision process for food FMCG: an experimental study on the impact of Yuka app. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 75. [Master's Degree Thesis]
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Abstract/Index
Understanding consumer behavior. Consumer behavior: origin and evolution. Evolving perspectives: an historical review of consumer behavior models. External factors shaping consumer behavior. The modern digital consumer. The modern food consumer. Healthiness and nutrition. Sensorial hedonism. Convenience food. Ethical choices and social responsibility. Empowered consumers: tools for aware choices. Transparency as an asset. Front of pack labels. Alternative official sources: nutrinform battery. Yuka app. Experimental research. Research introductioin and gap. Methodological approach. Results of the experiment.
References
Bibliografia: pp. 63-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2024 13:51 |
| Last Modified: | 19 Dec 2024 13:51 |
| URI: | https://tesi.luiss.it/id/eprint/40708 |
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