New luxury brand strategy masstige and its potential on Chinese luxury market
Deng, Shuo (A.A. 2009/2010) New luxury brand strategy masstige and its potential on Chinese luxury market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 41. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The framework of the study. Research background-the trend of new luxury. Masstige, the major mode of new luxury. Masstige strategy in Chinese luxury market.
References
Bibliografia: pp. 40-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Marketing management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 16 May 2011 09:21 |
| Last Modified: | 06 Nov 2018 10:36 |
| URI: | https://tesi.luiss.it/id/eprint/4072 |
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