What really matters? Personal care products and the role of self-identity in forgiving brand reputational crises
Mei, Veronica (A.A. 2023/2024) What really matters? Personal care products and the role of self-identity in forgiving brand reputational crises. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 49. [Master's Degree Thesis]
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Abstract/Index
Literature review. Relevance of reputational crises. Different products and personal care. Luxury products and brand as symbol of self-identity. Disappointment of expectations: the perception of sustainability. Brand forgiveness. Hypotheses and theoretical frameworks. Methodology. Study’s structure. Scenarios. Pre-test. Results.
References
Bibliografia: pp. 39-49.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Cardamone, Ernesto |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2024 16:02 |
| Last Modified: | 19 Dec 2024 16:02 |
| URI: | https://tesi.luiss.it/id/eprint/40722 |
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