Ricci, Lorenzo (A.A. 2023/2024) NFTs in the fashion industry: an experimental study. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 66. [Master's Degree Thesis]

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Abstract/Index

Marketing in the luxury fashion. Introduction to luxury fashion. Data on the luxury industry. Fashion marketing. Influencer marketing. NFTs and the fashion industry. Definition of NFTs. Possible uses of NFTs in marketing. Opportunities and challenges of NFTs use. Consumer acceptance of NFTs. Cases of NFTs use in the fashion industry. Analysis.

References

Bibliografia: pp. 59-62. Sitografia: pp. 63-65.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Product & brand management
Thesis Supervisor:	Cardamone, Ernesto
Thesis Co-Supervisor:	Lefkeli, Deniz
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Jan 2025 11:33
Last Modified:	08 Jan 2025 11:33
URI:	https://tesi.luiss.it/id/eprint/40789

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