Ramadori, Riccardo (A.A. 2023/2024) Language of change: an analysis of the link between history's greatest speeches and brand advertising. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 82. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (2MB) | Request a copy

Abstract/Index

Definition and evolution of the rhetorical phenomenon. Impact of historical speeches on contemporary advertising. Relevance of the phenomenon for the industry. The ethics of persuasive marketing. Rhetoric and sustainable marketing: interview with sen. Antonio trevisi, secretary of the senate environment commission. Literature review. Research gap. Research question (RQ). Research hypotheses (RH). Findings discussion and results. Quantitative analysis and data survey on managerial impact. Discussion methodology: expert's interview, rhetorical devices and communication Techniques. Speech historical impact. Employed marketing strategy. Methodic analysis of speeches. Discussion.

References

Bibliografia: pp. 70-75.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Jan 2025 09:08
Last Modified:	09 Jan 2025 09:08
URI:	https://tesi.luiss.it/id/eprint/40837

Downloads

Repository Staff Only

View Item