Digital nudges in fashion e-commerce: a preliminary investigation of their impact on sustainable consumption choices
Eftevaag, Sine (A.A. 2023/2024) Digital nudges in fashion e-commerce: a preliminary investigation of their impact on sustainable consumption choices. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Marco Pichierri, pp. 52. [Master's Degree Thesis]
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Abstract/Index
Digital nudges in the fashion industry: an introduction to the topic. Theoretical background. Persuasion theory. Nudge theory. Digital nudging. Digital nudge categories. Sustainable consumer behavior and the fashion industry. Hypothesis development. Conceptual framework. Research methodology. Objective and data collection. Survey design. Participants sampling. Data preparation. Results. Crosstabs. Logistic regression. Moderation analysis with process macro. Independent-samples t-test to compare participants’ WTP as a function of the nudge type.
References
Bibliografia: pp. 37-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Pichierri, Marco |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2025 14:29 |
| Last Modified: | 09 Jan 2025 14:29 |
| URI: | https://tesi.luiss.it/id/eprint/40870 |
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