How to develop more sustainable luxury brands: the role of aesthetics
Grindheim, Hedda Christoffersen (A.A. 2023/2024) How to develop more sustainable luxury brands: the role of aesthetics. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Cesare Amatulli, pp. 49. [Master's Degree Thesis]
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Abstract/Index
Literature review. The luxury market. Luxury marketing. Luxury consumption. The role of sustainability in marketing. Sustainable luxury. Emotional attachment in luxury. Authenticity in luxury. Conceptual model. Methodology. Sampling and procedure. The experiment. Results.
References
Bibli9ografia: pp. 25-35.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jan 2025 11:17 |
| Last Modified: | 17 Jan 2025 11:17 |
| URI: | https://tesi.luiss.it/id/eprint/40889 |
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