The impact of perceived risk of social acceptance on purchase intention for upcycled clothing
Hagland, Orjan (A.A. 2023/2024) The impact of perceived risk of social acceptance on purchase intention for upcycled clothing. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Cesare Amatulli, pp. 56. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Literature review. The role of sustainability. Sustainability in the fashion sector. Upcycled fashion. Social acceptance. The mediating effect of subjective norms, personal norms and role beliefs. The moderating effect of status consumption. The moderating effect of consumers need for uniqueness. Conceptual model. Methodology. Measurement development. Procedure. Results. Modelling. Discussion.
References
Bibliografia: pp. 43-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Jan 2025 11:23 |
| Last Modified: | 17 Jan 2025 11:23 |
| URI: | https://tesi.luiss.it/id/eprint/40890 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
