Shopping for goodness: a cross-cultural research on cause-related marketing and consumer preference
Phan, Chi Khanh (A.A. 2023/2024) Shopping for goodness: a cross-cultural research on cause-related marketing and consumer preference. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 60. [Master's Degree Thesis]
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Abstract/Index
Literature review. Cause-related marketing. Cause type and willingness to pay. Developed and developing economies. Experience with scarcity. Methodology. Study design. Participants. Type of cause. Procedure. Data analysis. Results. Study 1-cause preference. Study 2-willingness to pay.
References
Bibliografia: pp. 45-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2025 11:25 |
| Last Modified: | 23 Jan 2025 11:25 |
| URI: | https://tesi.luiss.it/id/eprint/40966 |
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