Artificial intelligence in the fashion luxury industry: a qualitative analysis of its use in optimising operations

Molle, Rebecca (A.A. 2023/2024) Artificial intelligence in the fashion luxury industry: a qualitative analysis of its use in optimising operations. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 60. [Master's Degree Thesis]

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Abstract/Index

A deep dive into the luxury fashion industry. Historical context and evolution. Key drivers of the fashion luxury industry. The evolution of marketing in the luxury fashion industry. The transformation of the luxury fashion industry through technological advancement. Literature review. The apparent tension between luxury and sustainability. Advantages of adopting artificial intelligence in the luxury fashion industry. AI and decision-making: reasoning, prediction, and processes. Ai for sustainable luxury: bridging the gap in implementation and impact. Findings of the survey. Research question and objectives. Metgodology. Results of the interview conducted with Daniel Bellini. Result of the interview conducted with Barbara Lissi.

References

Bibliografia e sitografia: pp. 56-59.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 28 Jan 2025 10:42
Last Modified: 28 Jan 2025 10:42
URI: https://tesi.luiss.it/id/eprint/41029

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