Exploring generation Z's perceptions of made in Italy luxury fashion: a qualitative study
Torgersen, Astrid Storaker (A.A. 2023/2024) Exploring generation Z's perceptions of made in Italy luxury fashion: a qualitative study. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 52. [Master's Degree Thesis]
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Abstract/Index
Theoretical background. Defining “made in Italy”. “Made in Italy” differentiation factors. Generation Z luxury consumption trends. Research gaps in previous literature. Research objective and research question. Contribution. Conceptual framework. Research methodology. Objective. Research design–qualitative method. In-depth interview guide. Participants. Procedures & materials. Data analysis technique-thematic analysis. Measures for validity. Analysis and results. Current perceptions of “made in Italy”. Future wishes for “made in Italy”. Discussion. Key findings-Gen Z value personal connection. Limitations and future opportunities for research.
References
Bibliografia: pp. 35-40.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 13:34 |
| Last Modified: | 28 Jan 2025 13:34 |
| URI: | https://tesi.luiss.it/id/eprint/41042 |
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