The use of AI in design: unraveling consumers' reactions to human-vs AI-generated art in different product types
Supruniuk, Uliana (A.A. 2023/2024) The use of AI in design: unraveling consumers' reactions to human-vs AI-generated art in different product types. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 53. [Master's Degree Thesis]
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Abstract/Index
Theory/literature review. Generative AI disclosure. Outlining the main problems with generative AI. Defining AI-generated and human-generated art. AI aversion. Digital vs physical products. Possible factors influencing consumers’ reactions to AI-generated art. Methods. Measures for purchase intent. Measures for fit fluency. Measures for creativity. Participants. Procedure. Results and Discussion.
References
Bibliografia: pp. 33-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Jan 2025 15:06 |
| Last Modified: | 28 Jan 2025 15:06 |
| URI: | https://tesi.luiss.it/id/eprint/41056 |
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