The usage of design thinking to develop innovative services: a case study of the Swedish banking industry
Albertsson, Emelie Linnea Anna (A.A. 2023/2024) The usage of design thinking to develop innovative services: a case study of the Swedish banking industry. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Ian Paul McCarthy, pp. 79. [Master's Degree Thesis]
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Abstract/Index
Swedish banking industry. Theoretical framework. Design thinking. Customer discovery. Idea generation. Testing. Implementation of design thinking. Design thinking in service innovation. Design thinking today. Criticism of design thinking. Key takeaways from the theoretical framework. Methodology. Research strategy. Research design. Data collection method. Data analysis. Research quality. Business development in the bank. Customer discovery. Idea generation. Testing phase. Values within the bank´s organisation. Design thinking within the bank´s organisation. Customer value in conflict with organisational values. Design thinking characteristics within the bank organisation. Challenges with design thinking within the bank organisation. Discussion. Business development in the bank. Organisational values in comparison with design thinking values.
References
Bibliografia: pp. 71-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Organizational design |
| Thesis Supervisor: | McCarthy, Ian Paul |
| Thesis Co-Supervisor: | Kallinikos, Ioannis |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jan 2025 15:31 |
| Last Modified: | 29 Jan 2025 15:31 |
| URI: | https://tesi.luiss.it/id/eprint/41105 |
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