The impact on consumers of different types of communication in the healthy food industry and the role played by AI generated content
Fusco, Alessandro (A.A. 2023/2024) The impact on consumers of different types of communication in the healthy food industry and the role played by AI generated content. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Antonella Buonomo, pp. 87. [Master's Degree Thesis]
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Abstract/Index
Trends in the food industry. Advertising and its intricacies. Artificial intelligence. The importance of communication. The importance of the food industry. Relevance of the research problem. Literature. Research gap & question. Conceptual development & theoretical framework. ariables. Literature for H1. Hypothesis 1. Literature for H2. Hypothesis 2. Method. Independent variable pre-test. Moderator pre-test.
References
Biblio9grafia: pp. 82-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Buonomo, Antonella |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jan 2025 16:15 |
| Last Modified: | 29 Jan 2025 16:15 |
| URI: | https://tesi.luiss.it/id/eprint/41112 |
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