Exploring the constraints of virtual influencers identity
Lutri, Lavinia (A.A. 2023/2024) Exploring the constraints of virtual influencers identity. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 61. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Diving into the word of virtual influencer. The origin of influencer. Influencer marketing. Types of influencers. The origins of virtual influencer. Practical example of AI influencers in marketing campaigns. Brand activism as a marketing strategy and the use of influencer. Overview of the literature review. Conceptual framework and hypothesis. Conceptual framework. Hypothesis development. Research methodology. Quantitative method. Methodology approach. Experimental results. Academic and managerial contributions.
References
Bibliografia: pp. 45-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 09:45 |
| Last Modified: | 30 Jan 2025 09:45 |
| URI: | https://tesi.luiss.it/id/eprint/41124 |
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