Beyond the logo: unveiling the employee perspective and brand building from within: insights from Kia’s rebranding journey
Candreva, Giorgia (A.A. 2023/2024) Beyond the logo: unveiling the employee perspective and brand building from within: insights from Kia’s rebranding journey. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 113. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The landscape of employee engagement and rebranding within organizations. The significance of brand-employee relationship. Internal branding: key players. Rebranding and its effects on employees. The Kia corporation. Kia Europe’s cross-cultural workplace dynamics. Conceptual framework for analysis. Methodology, data analysis and findings.
References
Bibliografia: pp. 98-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2025 16:54 |
| Last Modified: | 30 Jan 2025 16:54 |
| URI: | https://tesi.luiss.it/id/eprint/41177 |
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