AI-enhanced guerilla marketing in the fashion industry: evaluating the implementation of AI for Jacquemus
Tabatabai, Luisa Anna Shirin (A.A. 2023/2024) AI-enhanced guerilla marketing in the fashion industry: evaluating the implementation of AI for Jacquemus. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 33. [Bachelor's Degree Thesis]
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Abstract/Index
Fundamental principles–terms and definitions. Guerilla marketing. Artificial intelligence. 3d video art. Applications of artificial intelligence. Generative ai (GAI) for content marketing. Ai in the fashion and luxury industry. Synergy of ai-generated content and guerilla marketing. Jacquemus. The brand. Jacques’s’ marketing. The case of Jacques’s. Evaluating the implementation of ai for Jacques’s’ guerilla marketing.
References
Bibliografia: pp. 30-33.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2025 09:18 |
| Last Modified: | 18 Mar 2025 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/41263 |
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