Tabatabai, Luisa Anna Shirin (A.A. 2023/2024) AI-enhanced guerilla marketing in the fashion industry: evaluating the implementation of AI for Jacquemus. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 33. [Bachelor's Degree Thesis]

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Abstract/Index

Fundamental principles–terms and definitions. Guerilla marketing. Artificial intelligence. 3d video art. Applications of artificial intelligence. Generative ai (GAI) for content marketing. Ai in the fashion and luxury industry. Synergy of ai-generated content and guerilla marketing. Jacquemus. The brand. Jacques’s’ marketing. The case of Jacques’s. Evaluating the implementation of ai for Jacques’s’ guerilla marketing.

References

Bibliografia: pp. 30-33.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	18 Mar 2025 09:18
Last Modified:	18 Mar 2025 09:18
URI:	https://tesi.luiss.it/id/eprint/41263

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