Global brands: definition and empirical observations

Chiarini, Valentina (A.A. 2009/2010) Global brands: definition and empirical observations. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 77. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


What is a global brand? How is a global brand built? Examples of successes and failures.


Bibliografia: pp. 76-77.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2009/2010
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 17 May 2011 13:26
Last Modified: 30 Oct 2018 10:14


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