Global brands: definition and empirical observations
Chiarini, Valentina (A.A. 2009/2010) Global brands: definition and empirical observations. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 77. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is a global brand? How is a global brand built? Examples of successes and failures.
References
Bibliografia: pp. 76-77.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (28) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 17 May 2011 13:26 |
| Last Modified: | 30 Oct 2018 10:14 |
| URI: | https://tesi.luiss.it/id/eprint/4139 |
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