Creative algorithms: generative artificial intelligence in advertising content creation
Corona, Claudia (A.A. 2023/2024) Creative algorithms: generative artificial intelligence in advertising content creation. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 113. [Master's Degree Thesis]
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Abstract/Index
Artificial intelligence. AI & marketing. Creativity in the age of AI. Generative artificial intelligence: understanding the filed. Advertising, creativity & generative artificial intelligence. Gai in advertising content creation: an overview of challenges and opportunities. Research question. Methodology.
References
Bibliografia. pp. 102-112.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2023/2024 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 May 2025 07:48 |
| Last Modified: | 06 May 2025 07:48 |
| URI: | https://tesi.luiss.it/id/eprint/41935 |
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