Sforna, Stefano (A.A. 2023/2024) The role of generative artificial intelligence in modern business strategies. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 86. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The context of generative artificial intelligence. History and evolution of artificial intelligence and generative AI. Democratising generative AI: accessibility. Differences and progress compared to the AI models of recent years. Innovations and disruptive changes brought about by new AI models. Generative AI opportunities. Main providers overview: OpenAI, Gemini and others. Overview of new business opportunities: new business models. Applications of generative AI in digital marketing. Artificial intelligence in business: current state, prospects and case studies. Current state of AI in business. Case studies of using AI in different sectors. AI in large companies, practical use cases. Future of artificial intelligence and anticipated impacts. Between generative artificial intelligence and artificial general intelligence. Future perspectives and implications of AGI in business processes.

References

Bibliografia. pp. 82-86.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 May 2025 09:11
Last Modified:	06 May 2025 09:11
URI:	https://tesi.luiss.it/id/eprint/41947

Downloads

Repository Staff Only

View Item