Ferrazza, Michelangelo (A.A. 2023/2024) Consumer perceptions on the ethics of AI in marketing. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 82. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (2MB) | Request a copy

Abstract/Index

Literature review. The ethics of marketing. The ethics of AI. The intersectional ethics of AI and marketing. The potential of AI in marketing. The EU AI act. Methodology. Research design. Data collection. Data analysis. Role of AI in marketing. Personalized marketing. Profiling and targeting. Chatbots and virtual assistants. Predictive analytics. Ethical foundations of AI in marketing. Privacy. Data analysis. Transparency. Bias. Sustainability. AI generated content. Case studies. Ethical use. Unethically use. Survey introduction. Demographics. Consumer perceived ethicality of AI in marketing. Effects on brand image. Effects on brand loyalty. Survey: descriptive statistical analysis. Survey: correlation analysis. Expert interviews.

References

Bibliografia: pp. 73-81.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Artificial intelligence in marketing
Thesis Supervisor:	Laura, Luigi
Thesis Co-Supervisor:	Salate Santone, Francesco
Academic Year:	2023/2024
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	06 May 2025 12:32
Last Modified:	06 May 2025 12:32
URI:	https://tesi.luiss.it/id/eprint/41966

Downloads

Repository Staff Only

View Item